In marketing, it is all about messaging. You want to send the right message out there to entice people to buy what you offer. You need them to believe in what you stand for and what you tell them about the products and services available. When your message is vague, or you overwhelm them with
The average consumer just can’t imagine the number of complaints the Chamber of Commerce in their area deals with each and every day. When there is a threat to the health and safety of the general public, these complaints are taken very seriously and moved to the top of the list of things to be
There are many things that are said by line managers about HR managers. People simply have different views about what makes a really effective professional in that position. You will hear talks about being excellent, professional and fair but you will also hear about HR managers that are not responsive and simply not around.
If you are running a business, then you need to make sure that you are paying enough attention to your online reputation. This is something that is not exclusive to businesses which operate online because it is something that affects every type of business. Many companies use reputation management companies who deal with this aspect
The website Glassdoor is a place where employees can leave feedback and an honest review about the company which they work for or which they have worked for. You an only imagine then how scared many companies are that the staff have a portal through which they can do this, as for years so many
For any small business outsourcing the right areas can be the way to take your business to the next level, to relieve pressure on the business and to provide a more streamlined and higher quality service to your customers. When I first started with my own small business here in Florida, I wasn’t aware of
We all know that in the past there was a huge number of industries which were male dominate that have now become far more equal but not many of us know about the key women who helped change them. Michelle L Marquez for example, a great woman who was part of my friendship group at
Companies today, no matter the size, are competing in all markets around the world, and for every customer. This has positioned small companies with additional challenges. Not only do they have to compete with local companies of their own size, now they have to win customers against multinationals who have deep pockets and lots of
The American landscape is seeing a revival of the entrepreneurial spirit as the number of freelancers and contractors have surged in the last few years. The online community, alone, supports enough independent industry to host several sites devoted to matching freelancers and contractors with jobs. In the offline landscape, this surge of self-employed professionals is
When the American Transportation Research Institute recently published a report citing dozens of challenges facing the trucking and transportation industries, it confirmed what many trucking company owners and already long suspected — that running a trucking or transportation company in the U.S. comes with unique hurdles and challenges not faced by other industries. The ATRI