The internet has changed the ballgame for businesses across the globe. No longer must someone open up a small brick and mortar business on Main Street in their local town and only depend on the locals to make or break their business. If someone is still following this path, then they are doing a huge disservice to their company and should contemplate on either hiring a business manager or closing their doors immediately.
Goods and Services
To put it simply, all businesses offer one of two things. They either offer goods (products) or services in an effort to make their business a success. Whether you are selling the newest product that will revolutionize an industry or offering a service that people can’t live without, if your name is not out there in front of the public, then you are going to fail.
How to Go Global
Nowadays, you only need a few things to make your business known around the world. It does not have to be super complicated. You need to create a website (or hire someone else who can) that allows people to order your products or read about your services. You will also need a social media presence to make people more aware of you. Think of it as free advertising that you can do and it will only take an hour or two a day. Finally, you need to recognize your current customers and remind them how much they may need you through emails offering the latest updates on your business. Give the repeat customers a heads up on any sales or provide them discounts for their loyalty to your brand. All of these things will allow your business to reach almost anyone around the world.
There are certain things you must do to prepare for customers that live halfway across the globe. You must allow people to pay entirely online with credit cards without the need to ever talk on the phone. Furthermore, have a quick response to any emails or questions you do receive. This will probably mean having to understand various languages. If you are receiving a lot of business from France, then French translation services can be the solution to your problems. Just be prepared to think on the fly now and then and consider things that might be outside your comfort zone a bit.